With the rapid development of digital resource construction, traditional reading methods have also changed, and people have gradually become accustomed to obtaining information through digital methods. At the same time, advanced information technology also provides readers with richer content and a more convenient experience. Newspapers, as one of the most frequently contacted information media, occupies an important position in daily life. The development of digital newspapers has solved the problems of traditional newspapers that are difficult to preserve, manage, and query. At the same time, it also puts forward higher requirements for reading experience. In traditional libraries, newspapers are generally available for readers to read in the form of self-collected newspaper racks and newspaper columns, which generally have problems such as fragile newspapers and small information capacity. The touch screen electronic newspaper reading column has become a new choice for newspaper reading with its wide field of vision, good experience and massive storage.
The People's Daily has opened up an electronic newspaper column, which is a new interactive media established by the People's Daily to build a world-class media and strategically transform from traditional paper media to digital all-media. It uses the touch screen as the reading and display terminal, the original digital newspapers and periodicals display form, and the novel and unique interactive experience mode. It provides readers with touch reading service, which can help institutional users improve the overall public image and reader service level.
A 42-inch interactive advertising machine is used on the left, and an electronic advertising machine is used on the right, which can read electronic newspapers, publish advertisements, information inquiry, coupon printing, policies and regulations, real-time broadcast of current affairs, timely news release, knowledge promotion, excellent personal reports, Major event announcements, announcements, business releases, cultural publicity, teaching, speeches, presentations, meetings, time, guidance displays, video broadcasts, centralized information display releases, etc., timely reporting and publicity of corporate image and government policies, etc. The upper LED strip screen can release instant consultation, public welfare information, emergency notices, etc.
The app "Nearby" co-launched by the map data service provider of the electronic newspaper column, NavInfo, can provide convenience for learning, living and entertainment. The next step will be to gradually open public WiFi to facilitate users to connect to the electronic newspaper column by using their mobile phones. Free to read, download and interact. In addition, the People's Daily is building the People's Digital Cloud Platform, which will soon realize richer and smarter interactions between large and small screens and further connect online and offline. Deputy Editor-in-Chief Ma Li proudly stated that at the event site that day, People's Daily had already used its unique technology and platform advantages to realize live broadcast of multiple electronic newspaper reading terminal terminals, and these all proved electronic newspaper reading. The bar has unlimited development space in the future.
